[ Internal · SDR Call Reference ]

Lucid Project Quick Ref

NY Market · Phase 1 · Cold Call — No Website / Weak Presence
wearelucidproject.com
team@wearelucidproject.com
[ 01 — What We Do ]
We build custom websites for small businesses — fast, affordable, and built to actually bring in customers.
Turnaround
14 business days
Website Build
From $1,999
Starter Lite Retainer
$499/mo — GBP mgmt + hosting (web clients only)
Growth Retainer
$1,250/mo — CMO-level direction, 2 channels (SEO/AIO, Email, Content, New Customer Acq, Web Design & more)
[ 02 — Call Script ]
The Approach
Tone: Casual and genuine. The call works best when it feels like a real person who tried to find a business online and couldn't. The goal is a warm introduction, not a sale.
You
"Hey, is this [Business Name]? Hi — I'm actually out in Long Island and was trying to look you guys up online to find out more about [what they do], but I couldn't really find much. Do you guys have a website?"
If No
You: "Yeah, I figured — that's actually what I was calling about. I was trying to find your hours / see your menu / check your services and just couldn't get there. Honestly, I've got a buddy who builds websites for small businesses — super fast, really affordable. He's done some great work. Want me to put you in touch?"
If Yes
"Oh nice — what's the URL?" (Pull it up or note it.) If it's weak/outdated: "Got it — yeah I actually tried to find [specific info: hours, menu, services, booking] and couldn't really figure it out. Honestly I have a friend who does website work for small businesses — he's helped a few spots I know get way more customers coming in through Google. Would it be cool if I passed along your info?" If it's decent: "Cool, I'll check it out — thanks for your time." (Move along — no need to push.)
If They Ask "Who's Your Friend?"
"He runs a small agency called Lucid Project — they've worked with businesses from restaurants to real estate to some pretty well-known brands. But nothing crazy corporate — they're good with small businesses specifically. Really fast turnaround, reasonable price."
If They Say "Sure"
"Perfect — what's the best number or email for him to reach out?" (Capture contact info. Flag to Lucid as a warm lead immediately.)
If They Say "Not Interested"
"Totally, no worries — appreciate you picking up." (Log the outcome and move along.)
The win: Getting them to say "sure, pass my info along." Lucid takes it from there.
[ 03 — Pain Points to Reference ]
Make It Feel Real
Pick one that fits the business type and drop it naturally into the "couldn't find" moment. One is enough.
Restaurant / FoodCouldn't find the menu, hours, or whether they do reservations / takeout.
Service BusinessCouldn't figure out what areas they cover, what services cost, or how to book.
Retail / ShopCouldn't see what they carry, what their hours are, or if they ship.
Health / WellnessCouldn't find what treatments they offer, pricing, or how to book an appointment.
Contractor / TradesCouldn't tell what kind of jobs they take, where they work, or see past projects.
Any BusinessGoogle just showed a phone number — no site, no reviews, nothing to build trust before calling.
[ 04 — Client Reference Points ]
If They Ask "Who Has He Worked With?"
Keep it light. One or two names max. Match it to who you're talking to.
Baker Retailing Center
Wharton School of Business, UPenn
Long-term digital partner for one of the most recognized business schools in the country.
→ Use when: prospect is in a professional, B2B, or NYC-adjacent context.
Charleston Revival Homes
Real Estate
Built their entire brand and website from scratch. Major lead growth within 60 days.
→ Use when: prospect is in real estate, home services, or contracting.
CHS Ceviche
Restaurant / F&B
Took a brand-new restaurant concept from zero to fully booked in under 6 months.
→ Use when: prospect is a restaurant, bar, or food business.
DQ Yachts
Luxury / Service Business
Rebuilt their digital presence. 40% more qualified leads in 3 months.
→ Use when: prospect is a premium service or experience business.
WeWork South Beach
B2B / Office / Community
Produced a cultural activation that doubled their typical evening attendance.
→ Use when: prospect is a workspace, studio, or community business.
Billy Reid
Retail / Fashion
Produced a brand activation for a nationally recognized American fashion label.
→ Use when: prospect is a retail shop or boutique.